What, How and a Logo Change

by bxrtley

A month ago I talked about narrowing my blog focus. I suppose I should put my money where my mouth is. But I also want to keep the personal synchronicity approach. Perhaps that’s asking for too much. Since visuals are great reminders of intentions, I decided my site’s logo will focus on what the blog’s theme is (mastery, identity, design) vs. how that theme will be expressed (through personal experiences and synchronicity). The how is not only important, but the unique value proposition. But even though the what isn’t special or exclusive, I still have to start with one.