The Power of Simplicity, Time and Follow-Up
There once was a magician who pulled out a signed card enclosed in a glass case, which was lodged inside a tree that had to be sawed in half. How did he do it? Decades ago, he did a simpler trick with the same participant and got him to sign his name on the card. Then he put the card in a fledgling tree. And he waited. If you want to have an “act” that people will remember forever, you need simpler acts, a hell of a lot of patience and the discipline to follow up those acts.