Design, De-sign and Designation
Design comes from the latin meaning “to designate”. The better your design, the more effective the designation. You’re designating a function—a specific role appointed to your creation for the end-user. What separates amateurs from the pros in design(ation) is crafting function with the least amount of signage, by stripping away the signs. You’re de-signing your designations for a clean, direct and useful construction. This goes for websites, interior spaces, lesson plans, mobile apps, resumes, RFPs—everything. You’re a pro when your design de-signs designations for the user to intuitively interact with your creation.