How to Craft Your Moral Statement

by bxrtley

Your worldview (map) validates your values (compass), which validates your actions (vehicle). So you already have the answer to your moral statement! It simplifies your entire map filled with rivers, turns, peaks and valleys to a straight line from Embarkment to Destination. Jonah Sachs calls it the ‘moral of your story’. In 7-10 words, here’s mine:

“No matter where you are, your purpose will find you.”

You moral statement isn’t a tagline. It’s a truth line. Not an imperative, but a declarative. Short. Simple. Powerful. “This is what happens when…” Need a little extra help? Check out this exercise.