Identity Is More Than Temperament
I once created a boutique brand consultancy to help micro-businesses develop brand identities using the Hero’s Journey. Winning the Story Wars book and Activity Deck was my ultimate guide. I then realized, “Hey, why not use this for my personal identity? Here’s how:
- Define my values – What will I stand for?
- Select my archetype – How will I stand for them?
- Craft a moral statement – Why will I stand for them?
- Provide a gift – What will I offer others?
Surprisingly, my temperament isn’t a relevant indicator of my identity. Let’s dive into each and see why.