Identity Is More Than Temperament

by bxrtley

I once created a boutique brand consultancy to help micro-businesses develop brand identities using the Hero’s Journey. Winning the Story Wars book and Activity Deck was my ultimate guide. I then realized, “Hey, why not use this for my personal identity? Here’s how:

  1. Define my values – What will I stand for?
  2. Select my archetype – How will I stand for them?
  3. Craft a moral statement – Why will I stand for them?
  4. Provide a gift –  What will I offer others?

Surprisingly, my temperament isn’t a relevant indicator of my identity. Let’s dive into each and see why.